Your Story.
Your Business.
Your Audience.

Great Marketing begins with Great Strategy

Spark Strategies


Spark Strategies
Client-focused Branding and Marketing.

Our focus is on the work you cannot do, to get your business where it needs to be. That focus means we are entirely dedicated to your goals, your industry, and the branding steps that help you most.

One Size Does NOT Fit All

We don't offer packages for digital marketing or print advertising, and we don't sell our services like a traditional agency. At our core, we are strategists tasked with hearing you, assessing your needs, and developing a tailored plan to help solve your problems and increase your revenue.

Lead with Branding

Leading with branding allows our work to be consumer-driven, as we study how your potential customers make purchasing decisions. Most people and business buy because of price, brand name, and reputation. And Branding is Reputation! So our branding strategies pair with your business in real time, and the places that your ideal consumers navigate, purchase from, and invest in.

Since we don't work in labor costs and manufacturing, we focus our energy on the kind of Branding that can improve, rebuild, and reignite a brand's reputation.

Listening to You

From our focus on Brand Strategy, we have developed methods and techniques that encourage businesses to see themselves in a whole new light. First, our approach is completely about YOU. We take the time to listen to your goals and doubts, industry norms, and those things that make your brand unique and marketable beyond whatever your industry has always done. And from listening to you and learning your business, we get to work on the research and analysis that makes us unique.

Your brand colors, website aesthetic, and catchy phrases are all important, but they are not the most important. You need a team around you that is listening, learning, and executing. And that is what makes us the best.

Learning that Leads to Revenue

And this just works. We make businesses money. We get people exposure. We increase revenue for our clients!

From our firm positions on listening and learning, we are able to execute and oversee a wide range of marketing executions for all kinds of businesses, from professional sports and athletes, to small businesses and startups.


Meet Our CEO


Brad Caldwell

Our process


Learning Your Story

It is not about what we do, or our services. Our focus is on YOU, and what your business truly needs in Branding and Marketing! Every business has a story. And the story of your business is where branding begins. So we want to know your brand, learn your business, and help you reach your goals.

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Blog


Well, That’s Remarkable

What makes a business truly remarkable? And how to become one of those.

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4 Must-Have Marketing Items: Bare Bones Marketing on a Pandemic Budget

All marketing is beneficial, but not all marketing is necessary. So come figure out what your marketing must-haves are as we all navigate the new normal of 2020, in business and in life.

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Laugh, Learn, & Lean In: Three Things to Read Every Month

Every person should read something that makes them laugh, learn, and lean in. This article shares tips and truths on why reading humor helps productivity, learning is important at every stage of business, and there's no greater character trait to have than empathy.

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How to Overcome the Challenge of Content Creation

Three keys to Overcome the Challenge of Content Creation

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4 Steps to Social Media Strategy

4 Steps to Social Media Strategy - a quick guide to making the right content to get your business seen and making money.

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Testimonials


Contact


  • Wilmington, North Carolina, United States