Your Story.
Your Business.
Your Audience.

Great Marketing begins with Great Strategy

Spark Strategies
Spark Strategies is not the expert in what you do. Your craft, your product, or your services are your expertise. We are experts in helping the right audience find you and your expertise. That's all that we do.

Building Brands

A brand is a reputation that a company holds about its work and people. We build brands. You do your work, and we work to make you known.

We help businesses develop core messaging, brand beliefs, and clear goals. This work allows genuine and effective marketing to take hold. We absolutely build out a brand's aesthetic, social media presence, websites, print marketing, copywriting, and general marketing practices. But it all begins at the brand. We help you concisely articulate what you believe about your work, your clients, and their needs.

We want to help you build your brand.

Remodeling Brands

In business, as in life, things change. The scope of your work changes, your office moves to a new location, you offer entirely different services, your staffing changes, or new ownership comes in to take over the business, and the brand suffers.

We ensure that your brand maintains its integrity through any possible transition. We help develop and execute communication strategies aimed at client confidence, internal clarity, and staffing increases. As we help through these twists and turns in business, we also maintain every aspect of a building brand: emails, websites, social media, print, and messaging across multiple channels.

Boosting Brands

And for your business that has a clear brand and maintains a high level of execution, Spark works to boost your brand recognition, and ultimately your revenue, through competitor analysis, and audits of all existing marketing to determine what's working and what isn't.

We want you to succeed more today than you did yesterday, and we always will.

Brad Caldwell


Brad Caldwell is an award winning speaker, entrepreneur, networker, and marketing/branding strategist. Having helped business all around the world to hone their messages and reach their audiences, Brad is ready to help you grow!

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Learning Your Story

It is not about what we do, or our services. Our focus is on YOU, and what your business truly needs in Branding and Marketing! Every business has a story. And the story of your business is where branding begins. So we want to know your brand, learn your business, and help you reach your goals.

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Marketing Strategy

If a Brand is a story, a Strategy is a plan for story-telling. Who needs to hear your story? How will you tell it? Is your story a novel, a poem, or somewhere in between? And, as a business, you have to know that the story-telling will make a return on your investment.

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Return On Investment

Great marketing makes money. It is really that simple. And as our marketing work with each client progresses, we constantly monitor revenue growth, opportunity gaps, and areas where marketing changes need to be made. We do all of this because your business grows organically, so your marketing should be flexible too.

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Who Sees My Posts?

Ever wonder what kind of content people actually read? The answer is here!

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When Opportunity Knocks

What do you do when opportunities present themselves? Do you go for it? Do you have a plan? Here are four keys to taking advantage of the opportunities that arise in life & business.

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Well, That’s Remarkable

What makes a business truly remarkable? And how to become one of those.

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4 Must-Have Marketing Items: Bare Bones Marketing on a Pandemic Budget

All marketing is beneficial, but not all marketing is necessary. So come figure out what your marketing must-haves are as we all navigate the new normal of 2020, in business and in life.

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Laugh, Learn, & Lean In: Three Things to Read Every Month

Every person should read something that makes them laugh, learn, and lean in. This article shares tips and truths on why reading humor helps productivity, learning is important at every stage of business, and there's no greater character trait to have than empathy.

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How to Overcome the Challenge of Content Creation

Three keys to Overcome the Challenge of Content Creation

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4 Steps to Social Media Strategy

4 Steps to Social Media Strategy - a quick guide to making the right content to get your business seen and making money.

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  • Wilmington, North Carolina, United States